Ces Cru, “Bad Season” & Strange Music’s Marketing StrategiesĭX: We talked to them last week we feel they have a very interesting perspective being from Kansas City and having recently signed to Strange Music. I hope I can get to see their show.ĭX: Now this is their first time touring with Strange Music, right? I think they’re a wonderful addition to Paid Dues. I got love for Chang and Murs for considering us again, and I really love them for putting our new group, Ces Cru, on at 4:30. Tech N9ne: Man, I guess we’ve paid our dues like three times over, because this is not our first rodeo over here, man. Tech N9ne: Round three…something like that, yeah. HipHopDX: So this is what-round two, round three? As he closes in on 42-years-old, there’s not even a hint of a mid-life crisis. During the course of the day he beams like a proud father, takes part in a pre-show prayer, sings the praises of fellatio aided with hot water (as detailed in his 2008 song, “Seven Words”) and chronicles his rise to mainstream acceptance. It’s a dichotomy that most artists don’t display. Whether he’s interacting with Strange Music signee and Black Hippy member Jay Rock, his daughter (Tech reveals she was recently accepted to Mills College) or getting his face painted before hitting the stage, Tech N9ne is equal parts “The King, The Clown & The G.” Then it’s back to the bus, where he spends the majority of this particular Saturday in San Bernadino, California for Paid Dues. Tech is giving out daps, hugs, shaking hands and signing any memorabilia handed to him.
He cracks open a can of his favorite flavor (that would be the red “Assault” variety), toasts with fans and hangs out in a very un star-like fashion. Other than the performance stage and a trip to the media tent, the only other time he leaves the bus is a quick trip to the Monster Energy Drink booth to interact with fans. “That’s how I look at myself-evil brain, angel heart.” “You see the artwork on this bus, I mean, that’s me,” Tech notes, pointng to a picture that resembles the late Heath Ledger’s role in The Dark Knight. Aside from speaking to Strange Music’s resources, you’ll find artwork reflective of Tech’s Metal and Rock influences and both his physical and musical family. Suffice it to say, Tech has added a few more buses to the arsenal since then. Trust me, I know he’s doing his shit independently the correct way.” “One of my first shows was with him…10 or something years ago,” Clyde Carson noted during a March interview with HipHopDX. With an average of 200 road dates each year, it’s become such a staple that other artists recognize it’s importance. Aside from being impossible to miss-it’s always emblazoned with the Strange Music logo and the title of his latest album-the bus is where he spends the majority of each year. If you want to get a beat on what makes Tech N9ne tick, look no further than his tour bus.
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